Social Media Strategies in Agriculture


Project Overview

The goal of this project (2015-2016) is to examine agriculture industry members’ information needs, and their views on social media and mobile technology use in industry. This will provide evidence on how best to translate research knowledge into practice. The focus of the project is to engage industry members in dialogue with researchers, to ensure that innovative research is shared in the most effective and useful ways possible – from the perspective of the industry itself. Creating and sharing research materials is an important step in knowledge adoption; however, these materials must be developed and used in ways that suit the industry’s needs. Addressing industry members’ needs through research strategies designed to identify, explore, and document those needs is a key first step in the process.

Funding: Graham Centre for Agricultural Research Innovation, Charles Sturt University. $25,000 (AUD).

Co-investigator: Ms Toni Nugent, Graham Centre for Agricultural Research