Social Media Strategies in Agriculture


Project OverviewProject Team

Project Overview

The goal of this project is to examine agriculture industry members’ information needs, and their views on social media and mobile technology use in industry. This will provide evidence on how best to translate research knowledge into practice. The focus of the project is to engage industry members in dialogue with researchers, to ensure that innovative research is shared in the most effective and useful ways possible – from the perspective of the industry itself. Creating and sharing research materials is an important step in knowledge adoption; however, these materials must be developed and used in ways that suit the industry’s needs. Addressing industry members’ needs through research strategies designed to identify, explore, and document those needs is a key first step in the process.

Graham Centre for Agricultural Research Innovation, Charles Sturt University. $25,000 (AUD).

Project Team

Lisa GivenLisa Given, principal investigator

Professor Lisa Given is Professor of Information Studies (School of Information Studies) and Research Fellow in the Research Institute for Professional Practice, Learning and Education at Charles Sturt University, Australia. A former member of the College of the Australian Research Council and is an Adjunct Professor in Humanities Computing, Faculty of Arts and in the Faculty of Education at the University of Alberta, Canada. Lisa leads the project (i.e., data collection, analysis, writing), including supervising staff, liaising with partners, and providing expertise in information behaviour, user experience of technology tools, and qualitative inquiry.

Toni Nugent, co-investigator

toni-nugentMs Toni Nugent worked in research and extension in animal nutrition with the Victorian Department of Agriculture, before commencing in the position of Communications Officer with the Weeds Cooperative Research Centre in 1997. Toni was then employed for 11 years with the Kondinin Group as Research Coordinator, heading up their research team.